The Stunning Design of iPhone 15: What Sets It Apart

A beautiful new design with a durable full-color glass back and new contoured edges is a big step forward for the iPhone. A dynamic island. 48 MP main camera with 2x telephoto lens. USB-C9

Cupertino, California Apple today announced the iPhone 15 and iPhone 15 Plus. iPhone 15 and iPhone 15 Plus feature an industry-first colour-infused glass back with a stunning textured matte finish and new contoured edges on the aluminium body. Both models feature dynamic islands and advanced camera systems that allow users to capture stunning photos of everyday life moments. The powerful 48-megapixel main camera allows for ultra-high-resolution photos and a new 2x telephoto option that provides a total of 3 optical zoom levels as if there was a third camera.

 The iPhone 15 series also introduces the next-generation Portrait, making it easier to capture portraits with greater detail and low-light performance. Built on Apple's innovative satellite infrastructure, Satellite Roadside Assistance can connect users to AAA when they have off-grid vehicle troubles. Powered by A16 Bionic for powerful, proven performance. USB-C port. Find My Friends precision search. iPhone 15 and iPhone 15 Plus will be available in five beautiful new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15th, and will go on sale Friday, September 22nd.

“iPhone 15 and iPhone 15 Plus signify a major revolution, with exciting camera modernizations that encourage creativity, intuitive Dynamic Islands, and features like Satellite Roadside Support that make a real difference in the lives of users,” said Apple Vice President Kaiann Drance. President of Global iPhone Product Marketing. “Moreover, this year we are taking the power of computational photography to a new level with a new 48MP main camera with a new 24MP standard for ultra-high-resolution photography, a new 2x telephoto option, and next-generation portraiture.”

A Beautiful Advanced Display with a Durable Design

iPhone 15 and iPhone 15 Plus are available in 6.1-inch and 6.7-inch display sizes and feature Dynamic Islands, an innovative way to monitor live activity and interact with important alerts. The elegant experience is fluidly extensible and customizable, and users can see their next direction with a map. 

Easily control your music; and get real-time updates on food delivery, rideshare, sports scores, travel plans, and more with third-party app integration. Super Retina XDR display is perfect for watching content, streaming Apple Fitness+ workouts, and gaming. With maximum HDR brightness up to 1600 nits, your HDR photos and videos look better than ever. And when it's sunny, the outdoor peak brightness can reach up to 2000 nits, making it twice as bright as the previous generation. Both models feature a sleek new look that's built to last. For the first time in a smartphone, color is injected into the entire back glass, expressing five beautiful colors.

 The back glass is strengthened using an optimized dual ion exchange process, then polished and etched with nanocrystalline particles for a luxurious, textured matte finish. The new contoured edges of the aerospace-grade aluminum body feel even more comfortable in the user's hands, and the Ceramic Shield's front cover remains tougher than any other smartphone glass. With a water- and dust-resistant design and industry-leading durability features, the iPhone lasts longer and retains its value longer than any other smartphone. Additionally, the internal design ensures strong and sustainable performance while increasing reparability and affordability.

 

A Great Camera to Capture Super-High Resolution Touch for Every Moment

The innovative camera system on the iPhone 15 and iPhone 15 Plus helps users capture daily moments and precious memories. The 48-megapixel main camera captures every detail and captures sharp photos and videos with fast autofocus with a quad-pixel sensor and 100% focus pixels. Harnessing the power of computational photography, the main camera offers users a new ultra-high resolution of 24MP as standard, delivering stunning image quality at a convenient file size perfect for storing and sharing. Through intelligent integration of hardware and software, an additional 2x telephoto option provides users with three optical quality zoom levels (0.5x, 1x, and 2x) for the first time on an iPhone dual camera system. Next-generation Portrait on iPhone 15 and iPhone 15 Plus delivers sharper detail, more vibrant colors, and improved low-light performance. For the first time, users can now take portraits without switching to portrait mode. If a person, dog, or cat is in the frame, or the user taps to focus, the iPhone automatically captures depth information so the user can later take a photo of his iPhone, iPad, or Mac.

 The app allows you to turn your photos into stunning portraits. For more creative control, users can also adjust the focus point after taking a photo. Improved night mode brings even better night shots, including sharper details and more vibrant colors. When the lighting is bright or uneven, the new Smart HDR captures your subject and background with more accurate skin tones, and your photos have brighter highlights and richer mid-tones when viewed in the Photos app and make the shadows deeper. This advanced HDR rendering is also available in third-party apps, so your images look even better when you share them online. These improvements benefit the 48 MP main camera, ultra-wide-angle camera, and True Depth front camera.

A16 Bionic: Proven, Powerful Performance

The fast and efficient A16 Bionic chip brings proven performance to iPhone 15 and iPhone 15 Plus, supporting Dynamic Island, computational photography features, and more. With 2 high-performance cores and 4 high-efficiency cores that consume 20% less power, the 6-core CPU is faster than the previous generation and can handle demanding tasks with ease, while offering superior battery life. It will come true. The 5-core GPU provides 50% more memory bandwidth for smoother graphics when streaming videos and games. The new 16-core neural engine can perform approximately 17 trillion operations per second, further accelerating machine learning calculations for features like live voicemail transcription and third-party app experiences in iOS 17. At the same time, protect what's important. Privacy and security feature enclave using Secure.

Expanded Safety Capabilities for Peace of Mind

The iPhone 15 series includes key safety features to help you when it matters most, including Accident Detection 3 and Emergency SOS via Satellite. Emergency SOS via satellite is currently available in 14 countries and territories on 3 continents and has a significant impact on the lives of users. This innovative security service will also be available in Spain and Switzerland later this month. Built on this innovative satellite infrastructure, the iPhone 15 and iPhone 15 Plus introduce satellite roadside assistance. If users in the United States are having trouble with their car or cell phone and Wi-Fi isn't available, they can now connect to AAA, the country's largest provider of roadside assistance. Intuitive interface with a short survey to collect important information Details, information is transmitted via satellite, allowing AAA to message users directly and send help to their exact location. Access to satellite roadside assistance is included free for 2 years. Services are covered pursuant to AAA membership and are available separately to non-members.

Powerful Connection Capabilities

The iPhone 15 series offers convenient new ways to charge, find friends in crowded places, and stay connected while traveling. Both models use a USB-C port, a widely accepted standard for charging and data transfer, so you can use the same cable to connect your iPhone, Mac, iPad, and updated Air Pods Pro (2nd generation). It can be charged. A user can also charge his AirPods or Apple Watch directly from his iPhone via the USB-C port. 7 Both models support MagSafe and future Qi2 wireless chargers. Both models are equipped with the 2nd generation Ultra Wideband chip, allowing you to connect two iPhone devices equipped with this chip with three times the range of the previous one. This opens up new ways to use precision search in Find My Friends, allowing iPhone 15 users to share their location and find each other in crowds. Precision Finding is equipped with the same privacy features that users have come to trust in Find My

iPhone 15 models continue to offer a high-quality, ultra-fast 5G experience9 and improved sound quality for calls, including calls via FaceTime. or third-party apps. When users choose voice isolation, the sound quality is further improved as it can be heard loud and clear even in noisy places. iPhone 15 and iPhone 15 Plus feature eSIM, a more convenient and secure alternative to a physical SIM card, and is supported by over 295 carriers. Users can stay connected while traveling around the world with affordable international roaming plans from their existing mobile phone provider or choose prepaid eSIM plans in over 50 countries and territories including Australia, Italy, Thailand, and more. You can also purchase it.

Featuring iOS 17

iPhone 15 and iPhone 15 Plus ship with iOS 17.10, with new features that make the iPhone even more personal and intuitive:
• Phone app lets users customize how they appear in Contacts Receive major updates with contact posters and live voicemails. It leverages the power of A16 Bionic to see a real-time transcription on your device when someone leaves a voice message. Users can also answer calls while the caller leaves a message.
 • Messages adds a new sticker experience, more powerful search, voice message transcription, and check-in, and users can now automatically notify friends and family when they safely arrive at their destination.
• Name Drop gives users a new way to easily share contact information using Airdrop, just by carrying two iPhone devices together. You can use the same gesture for his Airdrop content, etc.
• Standby provides users with a customizable full-screen experience that displays clear information designed to be viewed remotely while the iPhone is lying down to charge. With support for live activity, Siri, incoming calls, and loud notifications, Standby is perfect for your nightstand, kitchen counter, or desk. iOS 17 brings even more updates, including Journal11, a new app that helps iPhone users reflect and practice gratitude through journaling. Improved auto-correction and dictation. Improved protection for private browsing in Safari. Share passwords and passkeys with iCloud Keychain. Detect pets from photos. etc.

Better for the Environment

iPhone 15 and iPhone 15 Plus are designed with the environment in mind. From design to manufacturing to customer use, Apple continues to work towards its goal of making all its products carbon-neutral by 2030. Apple is prioritizing clean energy, recycled materials, and other materials throughout its supply chain, as it continues to work toward its goal of making all its products carbon-neutral by 2030. We are developing products using low-carbon materials. iPhone 15 and iPhone 15 Plus use even more recycled content. The battery uses 100% recycled cobalt, the motherboard uses 100% recycled copper, the Taptic Engine uses copper wire, and the MagSafe inductive charger uses copper foil. These are all new features for the iPhone. Both models use 75 percent recycled aluminum for the housing, 100 percent recycled rare earths for all magnets, and 100 percent recycled gold for the gold plating and tin soldering on the USB-C connector and some circuit boards. 

 The iPhone 15 series meets Apple's high standards for energy efficiency and is free of mercury, PVC, and beryllium. More than 99 percent of its packaging is made of fiber, moving Apple closer to its goal of completely eliminating plastic from its packaging by 2025. To further reduce its impact on the planet, Apple no longer uses leather in all new Apple products, including its iPhone accessories. Apple announces new MagSafe-enabled Fine Woven case and MagSafe-enabled Fine Woven wallet. These are made from durable and elegant micro-twill with a soft, suede-like feel. This material is made up of 68% recycled post-consumer content and has significantly lower CO2 emissions compared to leather.

Pricing and Availability

• iPhone 15 and iPhone 15 Plus are available in pink, yellow, green, blue, and black with storage capacities of 128GB, 256GB, and 512GB starting at $799 (US) or $33.29 (US) per month, $899 (US) per month.

• Apple offers great ways to save and upgrade on the latest iPhone. U.S. customers can receive a $200 to $650 credit when they visit Apple Store Online or an Apple Store location to trade in their iPhone 11 or later and upgrade to an iPhone 15 or iPhone 15 Plus. Visit apple.com/shop/trade-in to view device values ​​and terms and conditions.

• Customers can get an iPhone 15 for just $0 a month when they trade in their iPhone 11 or later with select U.S. carriers. See apple.com/shop/buy-iphone/carrier-offers for terms and details.

• Customers in more than 40 countries and territories can pre-order iPhone 15 and iPhone 15, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the United Arab Emirates, the United Kingdom, and the United States. Additionally, it will be available starting this Friday, September 15th at 5 am PDT and starting Friday, September 22nd.

• iPhone 15 and iPhone 15 Plus will be available starting Friday, September in Macau, Malaysia, Turkey, Vietnam, and 17 other countries and territories. 29.

• The FineWoven Wallet with MagSafe and FineWoven Case with MagSafe both retail for $59. The iPhone 15 lineup includes five new colors: Black, Taupe, Mulberry, Pacific Blue, and Periwinkle. Clear cases for iPhone 15 and iPhone 15 Plus are available for $49 (US$), as well as silicone cases with MagSafe are available for $49 (US$) in Black, Storm Blue, Clay, Light Pink, Guava, and Orange Sorbet, and Cypress and Winter Blue will appear.

• iOS 17 will be available as a free software update on Monday, September 18th.

• iCloud+ is available starting September 18 with two new plans: 6 TB for $29.99/month (US) and 12 TB for $59.99/month (US) to securely store your files, photos, videos, and more. It provides additional storage to save it for you to access. Sharing is also easy. Ideal for users with large photo and video libraries or those using Family Sharing, the new plan offers access to premium features such as private relay, hidden email, custom email domains, and HomeKit Secure Video support. We provide • Customers who purchase iPhone 15 and iPhone 15 Plus get three months of Apple Arcade and Apple Fitness+ free with new subscriptions.